Hi, welcome to Bookey. Today we will unlock the book To Pixar and Beyond. Even if you have not heard the name “Pixar”, you are probably familiar with a series of popular animated films, such as ‘Inside Out’, ‘Toy Story’, ‘The Incredibles’, and ‘Finding Nemo’. The film ‘Coco’, released in 2017, is a classic work that dealt with common themes of human life, such as music, inheritance, children’s choices, the interpretation of family and love, and the understanding of life and death. People entered the cinema with a smile but came out with tears in their eyes. It received emotional praise, with people saying: “what an amazing film.”
Since the establishment of the Academy Award for Best Animated Feature Film, Pixar Animation Studios has won a total of 8 Oscars out of the 16 Academy Awards, accounting for exactly half the total number. Pixar and Disney jointly announced that Disney would acquire Pixar at 7.6 billion U.S. dollars on January 26th, 2006. Pixar produced high-quality works, earned the highest awards in the industry and made stable box office returns. They had finally found a powerful owner. Pixar showed its excellence in various aspects of its success. So, how did Pixar get here?
The story began when Steve Jobs left Apple Inc., and then started investing in other companies. In 1986, Jobs acquired and reorganized Pixar’s predecessor. From the very beginning, Jobs expected that Pixar would produce high-end imaging technology for the next-generation of computers. At the time, Pixar had no main business income, but did research and development in animation as well as some additional profitable areas. The company had no special sales or marketing team. Before 1995, Pixar had nothing but an extremely remarkable studio.
Lawrence Levy, the author of the book, joined Pixar at Jobs’ invitation as the vice president and chief financial officer in 1994. Later, as one of the five founders of Pixar, he joined the board of directors to manage the company, develop its business strategies, and lead the company on its path of going public. In 2006, Lawrence Levy was one of the main contributors to the acquisition of Pixar by Disney at the price of 7.6 billion U.S. dollars. Jobs believed that many key strategic decisions were the outcome of terms negotiated by Lawrence Levy and himself.
Next, we will extract the core content of this book in three parts.
Part One: Pixar’s early struggles: Why was it difficult for an animation company with remarkable creativity to maintain its existence?
Part Two: How did Pixar overcome difficulties in order to successfully go public?
Part Three: Did Pixar have nothing to worry about after going public?
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